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Thursday, December 9, 2021

📋 Table of Contents

1. The World Is Looking for Thought Leaders. Could You Be One of Them?

2. [Infographic] Four Hiring Trends Marketing Managers (and Marketers & Creatives) Need to Know sponsored article

3. Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

4. Optimize Your Digital Experiences to Drive Pipeline sponsored webinar

5. Eight Questions Website Visitors Want Answered Within 10 Seconds

6. One Team, One Dream MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

The World Is Looking for Thought Leaders. Could You Be One of Them?
article
The World Is Looking for Thought Leaders. Could You Be One of Them?
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. »
[Infographic] Four Hiring Trends Marketing Managers (and Marketers & Creatives) Need to Know
sponsored article
[Infographic] Four Hiring Trends Marketing Managers (and Marketers & Creatives) Need to Know
The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them— four trends stand out. »
sponsored
Is Analyzing Searcher Intent a Part of Your SEO Keyword Research?
Whether you do it or not, there's good news—the first complete solution for intent analysis to help marketers and SEOs understand user intent automatically is here. Analyze any keyword's intent and optimize your content accordingly. Try this Semrush tool for free. »
Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)
article
Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences. »
sponsored webinar
Optimize Your Digital Experiences to Drive Pipeline
Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads—it drives pipeline. Join us to learn how. »
Eight Questions Website Visitors Want Answered Within 10 Seconds
infographic
Eight Questions Website Visitors Want Answered Within 10 Seconds
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Check out the infographic. »
One Team, One Dream
MarketingProfs PRO
Could you or your team use some momentum heading into 2022? How about a team PRO membership? It gives you unlimited access to MarketingProfs Master Classes, courses, premium webinars, B2B Forum Online, and more!
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Profs Picks
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If you want Google to serve up your content to searchers, then you have to understand those searchers' intent—i.e., what their questions are really about, what kind of answers they're really looking for. Otherwise, how can you optimize, let alone create, the content that answers their search queries? Figuring out the intent behind keywords that users type into the search box has been complicated. Until now. A new—and complete—solution for intent analysis from Semrush can help you unravel the intent puzzle. You can now check the intent behind keywords in your existing target list; discover new high-intent buyer keywords for your campaigns; and instantly build out new keyword lists with intent. You can even break down a competitor's keyword profile by intent! The best part? You can try it for free. So check it out.
Afoot in the Neighborhood
MarketingProfs community goings-on
"Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead MagnetsList-BuildingWelcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
ActiveCampaign Sets B2B Customers Up for Successful 2022 With Additional Product Features and Functionality MarTech Series
Demandbase Hires Brewster Stanislaw as Chief Product Officer, Adds More Caliber to Executive Team Yahoo Finance
B2B SaaS Payment Protection Platform Eftsure Attracts Investment From Global PE Group Level Equity EIN News
B2B Fintech Unicorn Tipalti Raises $270M at a Valuation of $8.3B Yahoo Finance
impact.com Closes 2021 With New Google Pay Integration, $150M in Funding Business Wire
Qualifio Revamps Loyalty With Launch of New Platform Qualifio Loyalty MarTech Series
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[Webinar] How to Optimize Digital Experiences to Drive Pipeline
60 minutes | sponsored by ON24
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[Friday Forum] Marketing Planning
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[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
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