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MarketingProfs
Dec 9, 2016 Vol. 15, No. 238
In this issue
1. How-To: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
2. #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week
3.  PRO  Online Toolkit: Create High-Performance Landing Pages
4. My View: What You Need to Know About Digital Asset Management Systems
5. Survey Says: What Consumers Want From Retailers This Holiday Season [Infographic]
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How-To
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Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
By Paul Mandeville
To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it. Read More
FOR  PRO  Members
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Online Toolkit: Create High-Performance Landing Pages
This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.
 
Survey Says
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What Consumers Want From Retailers This Holiday Season [Infographic]
By Ayaz Nanji
Good prices and free shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce. Read More
Quick Take
#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week
By Christian Neri
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline. Read More
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My View
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What You Need to Know About Digital Asset Management Systems
By Jenny Ridge
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... Read More

event calendar

Dec 13
 FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14
 FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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