MarketingProfs Today: Customer-Centric Marketing | Cause Marketing | B2B Customers and Sales

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In this issue

1.	How-To: Seven Building Blocks of a Customer-Centric Marketing Strategy
2.	Podcast: How GM Is Winning Over the World, One Soccer Ball at a Time: Neill Duffy
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	Survey Says: When Do B2B Customers Reach Out to Sales Reps?
5.	My View: Four Reasons Interactive Content Supercharges Your Lead Generation

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How-To

Seven Building Blocks of a Customer-Centric Marketing Strategy

By Bobby Fan

A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work. Read More

Podcast

How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Brands benefit from partnering with organizations to support causes, the way General Motors is by providing seven million durable soccer balls to children in disadvantaged communities. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Survey Says

When Do B2B Customers Reach Out to Sales Reps?

By Ayaz Nanji

Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a recent report from the CEB Marketing Leadership Council and Google. Read More

My View

Four Reasons Interactive Content Supercharges Your Lead Generation

By Ashley Taylor Anderson

Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference. Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
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