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In This Issue
+ How-To: Five Things You Should Know About Predictive Modeling
+ Slide Show: Monetize Your Brand Without Charging Customers
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Android and iOS Rule US Mobile Apps Market
+ Quick Take: A Bold B2B Sales Strategy That Gets Results
+ My View: Stocking Stuffer Friday—A Ticket to Digital Marketing World
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Advertisement  Spread holiday cheer this December. When you buy one new PRO membership, you’ll receive a second PRO membership for FREE! Give the gift that keeps on giving. Offer ends 12/24/2011.
How-To Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well
By Chris Diener, Patricia Kidd
If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started. Read More
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Slideshow Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]
By David Oates
Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Social Gaming Best Practices
In Vitrue's white paper "How Brands Should Use Social Gaming to Drive Engagement: Insight and Best Practices," learn how social gaming is a growing marketing opportunity, integrating charitable giving, planning a gaming strategy and the benefits to your brand. Download Now!
Survey Says
Android and iOS Rule US Mobile Apps Market
Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US. Read More
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Quick Take
A Bold B2B Sales Strategy That Just Might Get Results
How can B2B salespeople win over prospects? They need to give a little up front. Here's a real-life example of how one regional firm used a bold strategy to land a major contract and beat out its toughest competitors. Read More
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My View Stocking Stuffer Friday: A Ticket to Digital Marketing World
By Verónica Maria Jarski
'Tis the season for giving, and today's stocking stuffer from MarketingProfs is a free pass to Digital Marketing World. Join us for this online conference, and learn about podcasting and blogging—why they matter and how to do them. Read More
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@amandamaks The 6 Stages of Exposing Yourself with Content Marketing https:////cot.ag/t5h3sr feat @openviewventure via @jaybaer
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Forum Today's Question
By janellelhake 12/7/2011 at 9:52 PM
I am starting a business to rent out vintage items for events (e.g., weddings, photo shoots). I am struggling with choosing a name. Any ideas? Go To Question
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Dec 9
 Digital Marketing World—Social Media Marketing register for our FREE online conference
Dec 15
 PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago
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 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
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 PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
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