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Together with online visibility management platform
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Wednesday, December 8, 2021
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What's the Secret to Demand Gen Success?
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MarketingProfs Master Class
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| Join Kenda Macdonald for her Master Class: The Secret to My (Demand Gen) Success. In 22 bite-sized lessons, you'll learn how to combine marketing automation, buyer psychology, and content marketing to improve demand gen immediately. |
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| Profs Picks |
| sponsored |
| If you want Google to serve up your content to searchers, then you have to understand those searchers' intent—i.e., what their questions are really about, what kind of answers they're really looking for. Otherwise, how can you optimize, let alone create, the content that answers their search queries? Figuring out the intent behind keywords that users type into the search box has been complicated. Until now. A new—and complete—solution for intent analysis from Semrush can help you unravel the intent puzzle. You can now check the intent behind keywords in your existing target list; discover new high-intent buyer keywords for your campaigns; and instantly build out new keyword lists with intent. You can even break down a competitor's keyword profile by intent! The best part? You can try it for free. So check it out. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| "Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead Magnets, List-Building, Welcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| BrandExtract and Axiom Join Forces to Form Houston Branding and Marketing Powerhouse Business Wire |
| Heap Raises $110M Series D Round to Fund the Future of Digital Analytics MarTech Series |
| Yolt Expanding European Open Banking B2B Platform PYMNTS |
| Balluun Launches MediaNEXT to Help B2B Media Companies Deeply Engage Industry-Specific Audiences EIN News |
| B2B Cross-Border Payment Provider Verto Partners With Payments Fintech Banking Circle Crowdfund Insider |
| BrightTower Advises Informa on Acquisition of B2B Content Syndication and Lead Management Platform NetLine Corporation PR Newswire |
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MarketingProfs LLC
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