MarketingProfs Today: Social Media Video | Physical-Store Holiday Shopping | Consumer-Bank Marketing

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In this issue

1.	How-To: Four Tips for Using Video Content in Social Media
2.	PRO MarketingProfs Quick Study Course: Online Advertising
3.	Survey Says: What Entices Holiday Shoppers Into Physical Stores
4.	Infographic: Consumer-Bank Marketing: Types of Messaging Customers Want

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How-To

Four Tips for Using Video Content in Social Media

By Shachar Orren

Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Online Advertising

You'll learn what you need to know about advertising on Google, Bing, Facebook, and Twitter, including an overview of how to manage agency relationships, use bid management, harness retargeting campaigns, and generally benefit from advertising, including native ads. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

What Entices Holiday Shoppers Into Physical Stores

By Ayaz Nanji

Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. Read More

AT-A-GLANCE

Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

By Laura Forer

Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise. Check out the infographic for more tips on how banks can speak to their customers effectively. Read More

event calendar

Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
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Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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