MarketingProfs Today: Better Content via Customer Insight | Omnichannel Secret Sauce | SMB Instagram Use

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In this issue

1.	How-To: How to Use Customer Insight to Create Better Content
2.	PRO New Live Seminar: How to Get the Most ROI Out of Your Content Marketing Assets
3.	My View: Omnichannel Marketing's Secret Weapon
4.	Survey Says: Are Small Businesses Using Instagram?

Join us Dec 13 for our free seminar, The Year in Email: The Best and Brightest of 2016. You'll get a look at some of Emma's top-performing campaigns, plus design and strategy tips. Register today.

How-To

How to Use Customer Insight to Create Better Content

By Tom Whatley

The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals. Read More

FOR PRO Members

New Live Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset

We’ll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More

Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.

Survey Says

Are Small Businesses Using Instagram?

By Ayaz Nanji

Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta. Read More

My View

Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores

By Brendan Morrissey

As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. Read More

event calendar

Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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