MarketingProfs Today: Video in 2016 | Digital Marketing Mistakes | Men's Preferred Content Types

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In this issue

1.	How-To: The Year in Video Marketing and What to Expect in 2016
2.	My View: The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing
3.	PRO Take 10: Three Ways to Maximize Your Tradeshow Presence
4.	Survey Says: Content Types Men Share Most
5.	Infographic: Who Does What in the Data Science Industry

Webcasts/Webinars When You Want Them. It's easy to create and run professional webcasts and webinars—do it yourself in 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Whenever you need a webcast, fire one up! 30-day free trial.

How-To

The Year in Video Marketing and What to Expect in 2016

By Tyler Lessard

In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results. Read More

FOR PRO Members

Take 10: Three Ways to Maximize Your Tradeshow Presence

In just 10 minutes, you'll learn three ways to get the most out of your tradeshow investment. We'll discuss the importance of clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of companies that put these tips into action to boost booth traffic and ROI. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

Content Types Men Share Most

By Ayaz Nanji

Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester. Read More

Quick Take

Who Does What in the Data Science Industry [Infographic]

By Verónica Maria Jarski

What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean. Read More

My View

The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing

By Stephen Moyers

With so many different components necessary for successful digital marketing, entrepreneurs are vulnerable to errors. Here's a look at the biggest mistakes they make. Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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