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In This Issue
+ How-To: Three Ways to Customize Content Across Social Media Channels
+ Survey Says: How Consumers Prefer to Receive Marketing Messages
+ New! PRO Seminar: How to Use Testing to Improve Website Conversions
+ Infographic: How Marketing, Customer Service Differ in Approach to Customers
+ My View: Why Popularity Alone Is Not a Winning Strategy
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Advertisement  Is your creative team not getting the credit they deserve? You're not alone. Download this whitepaper and learn 5 ways to prove the value of your creative team today.
How-To Three Ways to Customize Content Across Social Channels for Greater Response
By Keith Quesenberry
Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple social channels. Read More
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PRO New! PRO Seminar: How to Use Testing to Improve Website Conversions
You'll discover what steps you should incorporate into your testing to help increase your conversion rates. You’ll learn what elements to focus on, including lead generation pages, the homepage, and buttons, and you'll gain new ideas that you can apply immediately. Read More
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Advertisement  Does your creative team get as much respect as a chihuahua in a dogsled race? No matter how hard you work, there is still a perception that all your team does is design SWAG and pick out brand colors? Learn 5 ways to prove the value of your creative team. Get the whitepaper today.
Survey Says
How Consumers Prefer to Receive Marketing Messages
By Ayaz Nanji
Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. Read More
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Quick Take
How Marketing and Customer Service Approach Customer Engagement [Infographic]
By Verónica Maria Jarski
Want to see how marketing and customer service teams contribute to the customer experience? Check out the following infographic. Read More
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My View Why Popularity Alone Is Not a Winning Strategy
By Martyn Tipping
Considering popularity the sole measure of social success can be detrimental to brand building. Here's why. Read More
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Jan 6
 FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
 
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