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In This Issue
+ How-To: The Evolution of Marketing Agencies and Consultancies
+ PRO-Favorite Seminar: The Next Generation of Landing Pages
+ Survey Says: Email Viewership Report—Opens via iPad Up 73%
+ Quick Take: Why Targeting Matters
+ My View: How to Deal With Haters on Your Facebook Fan Page
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Advertisement  Spread holiday cheer this December. When you buy one new PRO membership, you’ll receive a second PRO membership for FREE! Give the gift that keeps on giving. Offer ends 12/24/2011.
How-To The Evolution of Marketing Agencies and Consultancies
By Paul Roetzer
The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization. Read More
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PRO PRO-Favorite Seminar: The Next Generation of Landing Pages
Set your conversion rate on fire! Join us for a whirlwind tour of state-of-the-art landing page strategies and tactics. You'll walk away with fresh ideas and inspiration to make your landing pages stand out—and outperform. Read More
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Advertisement  Social Gaming Best Practices
In Vitrue's white paper "How Brands Should Use Social Gaming to Drive Engagement: Insight and Best Practices," learn how social gaming is a growing marketing opportunity, integrating charitable giving, planning a gaming strategy and the benefits to your brand. Download Now!
Survey Says
Email Viewership Report: Opens via iPad Up 73%
Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices during the six months ended September 2011, up 34% from the previous six-month period. Read More
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Quick Take
Why Targeting Matters
How frequently do you receive email with content that has no relevance? Are you subjecting your subscribers to that type of service? Learn why sending targeted messages is key to grabbing a customer's interest—and keeping it. Read More
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My View How to Deal With Haters on Your Facebook Fan Page
By Greg Scott
Facebook is a great way to build your brand, but people who leave negative comments on your page can damage your reputation. You can, however, save face—and even boost your brand. Read More
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ReTweet This
@leeodden Customer Life Cycle & Content Marketing – Where Do You Stand? https:////bit.ly/uPXg2V
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Forum Today's Question
By lori 12/7/2011 at 11:10 AM
I'm running a newspaper ad the day after Christmas for an insurance company, focusing on insuring customers' valuables. Any creative ideas for the ad? Go To Question
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Dec 8
 PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones
Dec 9
 Digital Marketing World—Social Media Marketing register for our FREE online conference
Dec 15
 PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago
Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Mar 29-30
 SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours!
 
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