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Together with programmatic advertising platform
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Thursday, December 7, 2023
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Cascade Your Content
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MarketingProfs Working Webinar for PRO Members
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| Your first lead magnet attracts your audience. But do you have more magnetic content to pull them deeper into your offer? Kenda Macdonald reveals how she builds nurture campaigns that convert in Score, Plan, Convert: Demand Generation. Get ready to line up your lead magnets like dominoes—this Working Webinar series is available now! |
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| Profs Picks |
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| As a digital marketer, do you ever wonder how your digital ads are contributing to the foot traffic at brick and mortar locations? There's a metric for that: foot traffic attribution, a method used to relate campaign impressions or conversions to actual store visits. Learn all about it in StackAdapt's December 13 webinar, designed to educate marketers about how measuring foot traffic can make multichannel campaigns more effective. It includes tips on creating compelling ad creatives, breaking down foot traffic attribution for insights into customer behavior, and using programmatic advertising to enhance measurement across multiple channels. Discover how location-based advertising can help your campaigns! Register for the webinar now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing MarTech Series |
| BrightEdge Copilot Integrates Generative AI Into Content Advisor PR Newswire |
| Viirtue Joins Forces With AppDirect to Revolutionize B2B Subscription Commerce and Expand Global Reach Telecom Reseller |
| Workleap Acquires Pingboard, an Employee Experience SaaS Company PR Newswire |
| Commbox Launches Era AI to Enable Customer Service to Be Intelligently Automated and CX Costs Cut by 40% MarTech Series |
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