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Tuesday, December 7, 2021

📋 Table of Contents

1. Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

2. Enhancing Digital Content Collaboration in the Hybrid Workplace sponsored article

3. The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

4. Optimize Your Digital Experiences to Drive Pipeline sponsored webinar

5. The Common Characteristics of Viral TikToks

6. Everyone Wants to Rank MarketingProfs B2B Backstage

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer
article
Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. »
Enhancing Digital Content Collaboration in the Hybrid Workplace
sponsored article
Enhancing Digital Content Collaboration in the Hybrid Workplace
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration. »
sponsored
Is Analyzing Searcher Intent a Part of Your SEO Keyword Research?
Whether you do it or not, there's good news—the first complete solution for intent analysis to help marketers and SEOs understand user intent automatically is here. Analyze any keyword's intent and optimize your content accordingly. Try this Semrush tool for free. »
The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
research
The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research. Check out the study findings. »
sponsored webinar
Optimize Your Digital Experiences to Drive Pipeline
Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads—it drives pipeline. Join us to learn how. »
The Common Characteristics of Viral TikToks
infographic
The Common Characteristics of Viral TikToks
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common. Check out the infographic. »
Everyone Wants to Rank
MarketingProfs B2B Backstage
For years, execs have asked one question: "Why aren't we ranking higher on Google?" (Well, that and "How do we go viral?") MarketingProfs community favorite Wil Reynolds will break down what tools you need for your content to rank higher in 2022 and beyond. A PRO exclusive.
Find that ocean of opportunity
Profs Picks
sponsored
If you want Google to serve up your content to searchers, then you have to understand those searchers' intent—i.e., what their questions are really about, what kind of answers they're really looking for. Otherwise, how can you optimize, let alone create, the content that answers their search queries? Figuring out the intent behind keywords that users type into the search box has been complicated. Until now. A new—and complete—solution for intent analysis from Semrush can help you unravel the intent puzzle. You can now check the intent behind keywords in your existing target list; discover new high-intent buyer keywords for your campaigns; and instantly build out new keyword lists with intent. You can even break down a competitor's keyword profile by intent! The best part? You can try it for free. So check it out.
Afoot in the Neighborhood
MarketingProfs community goings-on
"Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead MagnetsList-BuildingWelcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
LeadAngel Releases Real-Time API-Based B2B Router With Account-Matching MarTech Series
SoftBank to Invest $50M in SaaS Company SenseHQ Livemint
Vimeo Adds Seasoned SaaS Veterans From Adobe, Canva, and Salesforce to Accelerate Growth in Enterprise Video StreetInsider
Trust Payments Announces Its New Crypto Partnership With Everest PR Newswire
SAASTEPS, Buyjour Partner on B2B Digital Sales PYMNTS
MarketForce Partners With Cellulant to Expand in Five New Markets Across Africa TechCrunch
OSF Digital Invests in AI Technology Solutions Leader Teia Labs PR Newswire
Upcoming Events
DEC
8
[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo
DEC
9
[Webinar] How to Optimize Digital Experiences to Drive Pipeline
60 minutes | sponsored by ON24
DEC
10
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
DEC
14
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
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