MarketingProfs Today: Scenarios for Agility | Video Secrets | Consumers and Marketing Email

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In this issue

1.	How-To: How to Use Scenarios to Achieve Marketing Agility
2.	Podcast: If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia
3.	PRO How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4.	Survey Says: How Consumers Feel About Marketing Emails
5.	My View: The End of Behavioral Targeting and the Rise of Account-Based Marketing

Join us Dec 13 for our free seminar, The Year in Email: The Best and Brightest of 2016. You'll get a look at some of Emma's top-performing campaigns, plus design and strategy tips. Register today.

How-To

How to Use Scenarios to Achieve Marketing Agility

By Laura Patterson

Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility. Read More

Podcast

If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts. Read More

FOR PRO Members

How-To Guide: Build a Mighty Email List With Attractive Lead Magnets

Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More

Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.

Survey Says

How Consumers Feel About Marketing Emails

By Ayaz Nanji

Only 15% of Americans say the emails they they receive from marketers are frequently or always useful, according to recent research from Fluent. Read More

My View

The End of Behavioral Targeting and the Rise of Account-Based Marketing

By Ray Kingman

As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences about them from their recent behavior? Read More

event calendar

Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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