MarketingProfs Today: A Strategy Template | Lead Gen Pitfalls | Mobile Email Pays Off

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In this issue

1.	How-To: How to Gain Focus and Define Your Strategy: A Template
2.	My View: 6 Huge Lead-Generation Pitfalls That Are Hurting Your Business
3.	PRO New Seminar: Eight Easy Ways to Amp Up Your Email List Growth
4.	Survey Says: Are Mobile Emails Paying Off for Marketers?
5.	Infographic: How to Best Use Instagram This Holiday Season

Webcasts/Webinars When You Want Them. It's easy to create and run professional webcasts and webinars—do it yourself in 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Whenever you need a webcast, fire one up! 30-day free trial.

How-To

How to Gain Focus and Define Your Strategy: A Template

By Isadora Badi

A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time. Read More

FOR PRO Members

New! PRO Seminar: Eight Easy Ways to Amp Up Your Email List Growth

You'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll also show you how to use third-party services to support your email efforts. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

Are Mobile Emails Paying Off for Marketers?

By Ayaz Nanji

Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail. Read More

Quick Take

How to Best Use Instagram This Holiday Season [Infographic]

By Verónica Maria Jarski

Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them. Read More

My View

Six Huge Lead-Generation Pitfalls That Are Hurting Your Business

By Rob Manser

Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes? Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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