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| By Larry Kim |
| Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
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| By Loren McDonald |
| Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
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| To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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Three Tips for Social Media ROI
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| Are your social media programs producing the bottom-line numbers you want to see? If not, a few changes in your strategy can make a difference. Here are three quick tips that can help you profit from your social media efforts.
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By Matt Grant
How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says.
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Dec 8
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PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones |
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Dec 9
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Digital Marketing World—Social Media Marketing register for our FREE online conference |
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Dec 15
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PRO Seminar—Reduce Barriers and Make it Easy for Customers to Buy with Kristin Zhivago |
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Jan 12-25
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MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ |
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Mar 29-30
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SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours! |
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