Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with customer engagement platform Acoustic
|
|
|
Today's dose of marketing know-how | Friday, December 6, 2024
|
👋 Hello, Marketer!
|
|
It's hard to believe we're already a week into December, and that much closer to the end of the year. I've said it before, but here's your reminder to make time to think about and document your wins from this year. It's important to revisit your accomplishments—big and small—to buoy motivation into next year.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE FROM THE ARCHIVES
|
|
Is Cold Email Dead?
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues.
Read more ➔
|
|
COMMUNITY | TESTIMONIAL
"This was my first time and BOY did it live up to the hype!"
—B2B Forum 2024 attendee (anonymous)
|
|
|
|
SPONSORED
|
How First-Party Behavioral Data Can Transform Your Marketing Potential
Behavioral data enables marketers to deepen connections by understanding the nuances of customer behavior in real-time. With those behavioral insights, marketers can elevate campaign personalization, segmentation, and so much more.
Download the book now ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, December 6, 2024: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks.
Stay in the know ➔
|
|
|
SPONSORED EVENT
|
|
The StackAdapt Fall Innovation Forum: Catch the Action On-Demand
The Innovation Forum may have wrapped up, but the excitement is far from over. Watch the on-demand recording to gain insider knowledge on transforming AI into real ROI. Discover strategies, success stories, and practical steps.
Get access here ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
Effective B2B Email Strategies for the Win
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Segment Your Way to Success
Your total addressable market isn't a single, uniform group. Discover the power of segmenting your audience in Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Customer expectations—and behavior—are always changing
How is a marketer supposed to keep up? Especially when the traditional methods we use are less and less effective. How can we stay competitive? First-party behavioral data offers hope because it provides visibility into the entire customer journey—and enables personalized, privacy-first marketing. Curious? Download Behavioral Data Transforms Marketing Potential to learn how to use behavioral insights to improve segmentation and targeting; what the impact of real-time data is on performance marketing and customer engagement; and how to integrate AI, machine-learning, and behavioral signals into your marketing efforts.
Download the book now ➔
|
|
Upcoming Events
|
DEC
11
|
|
2-part Working Webinar Series with AJ Wilcox
|
| |
|
DEC
13
|
|
3 live sessions | sponsored by StackAdapt
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|