| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, December 06, 2018 |
Hello, discerning marketers!
You have before you some timely articles. Many of us are in the midst of holiday email campaigns. Many of us are wondering whether, and how, we should deal with the polarized politics of our customers—not to mention an online environment in which reputations can be easily damaged. And, certainly, our SEO efforts can help to get our messaging out, build brand, and manage reputations, so it behooves us to keep abreast of trends in the field.
This issue of MarketingProfs Today touches on all those subjects. So let's dig in, shall we?
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| Five Buzzworthy SEO Trends for 2019 |
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| You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year. |
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| Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast] |
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| Singer/songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone. Watch and read to learn how his experiences might apply to your marketing. |
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| Four Steps to Ensure Your Email Campaigns Work |
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| A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps. |
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| Planning Your Email Marketing Campaign: A NEW Course |
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| Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? |
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| Should Brands Take Public Stands on Political Issues? [Survey] |
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| Less than one-third of consumers think brands should take public stands on political issues, according to recent research. But opinions vary by age group and gender. Find out who says what. |
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| Online Reputation Management 101: What You Need to Know [Infographic] |
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| At this very moment, consumers are talking about your brand online—posting reviews, ranting and raving on social media, and asking questions. Whether you engage in those conversations or not, they are still happening... so you might as well get involved. Here's what you need to know about online reputation management. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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