MarketingProfs Today: 2017 SEO Trends | State of Social Media | Agencies vs. Clients

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In this issue

1.	How-To: Five Even More Buzzworthy SEO Trends You Need to Know in 2017
2.	Survey Says: The State of Social Media in 2016: Platform and Usage Trends
3.	PRO Take 10: Eight Ways to Improve Your Instagram Presence
4.	My View: Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own Fault
5.	Infographic: How the Internet Revolutionized Offline Retail

Join us Dec 13 for our free seminar, The Year in Email: The Best and Brightest of 2016. You'll get a look at some of Emma's top-performing campaigns, plus design and strategy tips. Register today.

How-To

Five Even More Buzzworthy SEO Trends You Need to Know in 2017

By Aleh Barysevich

Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017. Read More

FOR PRO Members

Take 10: Eight Ways to Improve Your Instagram Presence

You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More

Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.

Survey Says

The State of Social Media in 2016: Platform and Usage Trends

By Ayaz Nanji

Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. Read More

Quick Take

How the Internet Revolutionized Offline Retail [Infographic]

By Vahe Habeshian

The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind. Read More

My View

Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own Fault

By Marc Herschberger

Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. Read More

event calendar

Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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