Today's dose of marketing know-how.
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Together with customer engagement platform Acoustic
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Today's dose of marketing know-how | Thursday, December 5, 2024
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👋 Hello, Marketer!
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Music therapy has proven the power music can have to help our physical, emotional, cognitive, and social needs. Have you ever felt your mood improve after an impromptu kitchen dance party? That's the idea! Of course it's more scientific than that, but impromptu dance parties are my personal favorite.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Rethinking Brand Safety and Ad Verification: A Pivot to Positivity
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety.
Read more ➔
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COMMUNITY | JOKE
My account got hacked. So if you get a mysterious email about meat from me, don't open it.
It's spam.
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SPONSORED
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How First-Party Behavioral Data Can Transform Your Marketing Potential
Behavioral data enables marketers to deepen connections by understanding the nuances of customer behavior in real-time. With those behavioral insights, marketers can elevate campaign personalization, segmentation, and so much more.
Download the book now ➔
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SPONSORED ARTICLE
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What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?
If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you.
Read more ➔
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INFOGRAPHIC
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How Instagram Influencers Feel About AI
Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.
See the infographic ➔
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SPONSORED WEBINAR
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Seven Engaging Webinar Tactics and Formats
If your webinars aren't giving you the results you want, maybe it's time to do something different—more engaging, compelling, even fun. See how top-performing B2B marketing teams are using a mix of formats and content types for better results.
Level-up your webinars ➔
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PODCAST FROM THE ARCHIVES
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How to Identify What Advertising Strategy Is Best for Your Business
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Bienvenidos. Willkommen. Irasshaimase.
The mood you set in your welcome email determines whether new readers open future emails—or send them straight to trash. Discover how to be a welcomed email guest with session 3 of DemandGen Working Webinar: Summer Series, hosted by Kenda Macdonald.
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PROFS PICK—SPONSORED
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Customer expectations—and behavior—are always changing
How is a marketer supposed to keep up? Especially when the traditional methods we use are less and less effective. How can we stay competitive? First-party behavioral data offers hope because it provides visibility into the entire customer journey—and enables personalized, privacy-first marketing. Curious? Download Behavioral Data Transforms Marketing Potential to learn how to use behavioral insights to improve segmentation and targeting; what the impact of real-time data is on performance marketing and customer engagement; and how to integrate AI, machine-learning, and behavioral signals into your marketing efforts.
Download the book now ➔
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Upcoming Events
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DEC
5
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60-minute webinar | sponsored by ON24
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DEC
13
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3 live sessions | sponsored by StackAdapt
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