MarketingProfs Today: B2B Positioning | PR Pitches | Data Wrangling for Data-Driven Marketing

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In this issue

1.	How-To: A 12-Point B2B Positioning Health-Check
2.	Survey Says: Do Publishers Value PR Pitches?
3.	PRO NEW Live Seminar: How to Get the Most ROI Out of Your Content Marketing Assets
4.	My View: Why You Need Data Wrangling If You Want Data-Driven Marketing
5.	Infographic: Keep It Clean: The Importance of Email-List Hygiene

Join us Dec 13 for our free seminar, The Year in Email: The Best and Brightest of 2016. You'll get a look at some of Emma's top-performing campaigns, plus design and strategy tips. Register today.

How-To

A 12-Point B2B Positioning Health-Check

By Lawson Abinanti

This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment. Read More

FOR PRO Members

New Live Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset

Learn how to be more efficient with the content you create by reusing it in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More

Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.

Survey Says

Do Publishers Value PR Pitches?

By Ayaz Nanji

Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches? Read More

Quick Take

Keep It Clean: The Importance of Email-List Hygiene [Infographic]

By Vahe Habeshian

Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked. Read More

My View

Why You Need Data Wrangling If You Want Data-Driven Marketing

By Joe Scheuermann

Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must first be wrangled, then analyzed. Read More

event calendar

Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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