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In This Issue
+ How-To: Content Marketing: The Leftover Trick
+ #SocialSkim: Tumblr Buys In on ‘Buy Now,’ Twitter's 'Offers' Takes on Discounts
+ PRO [Online Toolkit] Optimize and Maintain Your Email List
+ Survey Says: The Most Wanted Holiday Gifts According to Social Media
+ My View: How the Customer Journey Differs for Holiday E-Commerce Shoppers
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
How-To Content Marketing: The Leftover Trick
By Tim Matthews
It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you started. Read More
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PRO [Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
Survey Says
The Most Wanted Holiday Gifts According to Social Media
By Ayaz Nanji
What do people want most for the holidays this year? Good ol' cash, according to a recent report from Prime Visibility. Read More
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Quick Take
#SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!
By Angela Natividad
Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)! Read More
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My View How the Customer Journey Differs for Holiday E-Commerce Shoppers
By Ariel Carron
During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like? Read More
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Dec 9
FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 11
PRO Seminar—How to Use Testing to Improve Website Conversions
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
Jan 15
PRO SeminarThe Art of the Extraordinary Presentation
 
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