Today's dose of marketing know-how.
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Together with customer engagement platform Acoustic
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Today's dose of marketing know-how | Wednesday, December 4, 2024
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👋 Hello, Marketer!
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I've been rebuilding playlists lately, and one of them is all-encompassing from different stages in my life. It's wild how a single song can transport you to a specific time and place in your past—for better or for worse. Do you have an everything playlist, or am I putting myself through unfettered chaos?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals.
Read more ➔
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COMMUNITY | POLL
Time is short to complete your holiday shopping! Where do you prefer to find gifts?
Where do you shop for the holidays? (Take the poll on LinkedIn.)
- I shop in-store, locally
- I buy everything online
- I'm crafty; I make gifts
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SPONSORED
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How First-Party Behavioral Data Can Transform Your Marketing Potential
Behavioral data enables marketers to deepen connections by understanding the nuances of customer behavior in real-time. With those behavioral insights, marketers can elevate campaign personalization, segmentation, and so much more.
Download the book now ➔
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RESEARCH
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The Three Key Drivers of Highly Effective Sales Training
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.
Check out the study findings ➔
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SPONSORED WEBINAR
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Seven Engaging Webinar Tactics and Formats
If your webinars aren't giving you the results you want, maybe it's time to do something different—more engaging, compelling, even fun. See how top-performing B2B marketing teams are using a mix of formats and content types for better results.
Level-up your webinars ➔
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VIDEO FROM THE ARCHIVES
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Developing an Indispensable Brand-Inspired Growth Strategy
A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
B2B Forum Test Drive
Before getting your 2025 ticket, maybe you wanna take B2B Forum for a spin? Now PRO members and 2024 ticket holders can watch 59 recordings from this year's event, including inspiring keynotes and informative sessions. Not yet a PRO? Upgrade now for instant access to these B2B Forum Recordings, plus everything in our B2B marketing training library and a full year of upcoming online events.
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PROFS PICK—SPONSORED
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Customer expectations—and behavior—are always changing
How is a marketer supposed to keep up? Especially when the traditional methods we use are less and less effective. How can we stay competitive? First-party behavioral data offers hope because it provides visibility into the entire customer journey—and enables personalized, privacy-first marketing. Curious? Download Behavioral Data Transforms Marketing Potential to learn how to use behavioral insights to improve segmentation and targeting; what the impact of real-time data is on performance marketing and customer engagement; and how to integrate AI, machine-learning, and behavioral signals into your marketing efforts.
Download the book now ➔
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Upcoming Events
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DEC
5
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60-minute webinar | sponsored by ON24
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DEC
13
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3 live sessions | sponsored by StackAdapt
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