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MarketingProfs
Dec 4, 2017 Vol. 16, No. 232
In this issue
1. How-To: Your 2018 Technical SEO Checklist
2. #SocialSkim: New Algo Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories
3.  PRO  New Live Seminar: How to Use Email to Build Customer Relationships
4. Survey Says: Is Email Marketing Performance Improving?
5. Infographic: The Right Content at Your Events Makes All the Difference
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Advertisement  Get the marketing training resources you need to succeed. PRO gives you unlimited access to the latest industry information on over 250 marketing topics. Try it free for 7 days and see for yourself.
 
How-To
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Your 2018 Technical SEO Checklist
By Aleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read More
FOR  PRO  Members
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New Live Seminar: How to Use Email to Build Customer Relationships
In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More
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Survey Says
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Is Email Marketing Performance Improving?
By Ayaz Nanji
Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2. Read More
Quick Take
#SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories
By Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends... Read More
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AT-A-GLANCE
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The Right Content at Your Events Makes All the Difference [Infographic]
By Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. Read More

event calendar

Dec 5
FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7
Online Seminar—How to Use Email to Build Customer Relationships PRO
Dec 7
Online Course—Email Marketing Master Course | 10 online classes
Dec 8
Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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