MarketingProfs Today: 4 Brand Campaign Mistakes | LinkedIn App Facelift | Cyber Monday Emails

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In this issue

1.	How-To: Four Mistakes That Can Kill Your Brand Campaigns
2.	#SocialSkim: Mobile's Strides Over Holiday Weekend, LinkedIn's App Facelift, Plus Much More
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Your Interstitial Ads May Be Wrecking Your Google Mobile Search Ranking
5.	Survey Says: When Did Retailers Send Their Cyber Monday Emails This Year?

8 Ways to Build Your Brand with Social. Social media is one of the most powerful branding tools available. But in most cases, an organization's social brand isn't up to snuff. Take advantage of the tremendous opportunity social has to offer.
Use these helpful tips to get started!

How-To

Four Mistakes That Can Kill Your Brand Campaigns

By Mark Grilli

We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Forrester Report: Master the Next Wave of Social. Social media offers both huge opportunities and daunting challenges. Marketers race to keep up but all too often without a clear roadmap in mind. It's time to get strategic about social.
Download this Forrester report to learn best practices.

Survey Says

When Did Retailers Send Their Cyber Monday Emails This Year?

By Ayaz Nanji

Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software. Read More

Quick Take

#SocialSkim: Mobile's Huge Strides Over Holiday Weekend, Plus More Stories in This Week's Roundup

By Christian Neri

Find out how mobile shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift; Facebook improves Custom Audiences and lets businesses chat with users on their websites via Messenger. Read More

My View

Your Interstitial Ads May Be Wrecking Your Google Mobile Search Ranking

By Itai Sadan

Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what does that mean for you? Read More

event calendar

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