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In This Issue
+ How-To: Win the Email 'Hunger Games': 5 Tips to Survive the Unsubscribe List
+ PRO: Today's Seminar: Why Email Is About People, Not Metrics
+ Survey Says: Enterprise SEO Benchmarks: Top Tactics, Challenges, Metrics
+ My View: How Switching From Outbound to Inbound Can Rewrite Your Career
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
How-To Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe List
By Seamas Egan
This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season. Read More
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PRO Today's PRO Seminar: MarketingProfs University's Why Email Is About People, Not Metrics
We'll cover the latest email trends and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts with improved writing techniques, a deeper understanding of user groups, and more! Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
Survey Says
Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics
By Ayaz Nanji
Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. Read More
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My View How Switching From Outbound to Inbound Selling Can Rewrite Your Career
By Tom Martin
Changing from outbound to inbound marketing brought me invisible sales and altered my career forever. Here's why you should consider switching. Read More
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Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 9
 FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 11
 PRO Seminar—How to Use Testing to Improve Website Conversions
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation
 
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