Today's dose of marketing know-how.
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Together with customer engagement platform Acoustic
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Today's dose of marketing know-how | Tuesday, December 3, 2024
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👋 Hello, Marketer!
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It's almost that time when everyone starts sharing their Spotify Wrapped for friends to silently judge. Or, if you're like me, you avoid sharing because it's largely songs that help you get to sleep at night—or that one song that invades your thoughts on the regular until you give in and play it.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success.
Read more ➔
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COMMUNITY | QUOTE
"Make your customer the hero of your stories."
—Ann Handley, MarketingProfs Chief Content Officer
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SPONSORED
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How First-Party Behavioral Data Can Transform Your Marketing Potential
Behavioral data enables marketers to deepen connections by understanding the nuances of customer behavior in real-time. With those behavioral insights, marketers can elevate campaign personalization, segmentation, and so much more.
Download the book now ➔
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RESEARCH
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The Top Challenges Marketers Face With Attribution
Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Seven Engaging Webinar Tactics and Formats
If your webinars aren't giving you the results you want, maybe it's time to do something different—more engaging, compelling, even fun. See how top-performing B2B marketing teams are using a mix of formats and content types for better results.
Level-up your webinars ➔
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INFOGRAPHIC
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The Most Important Factors in Selecting a PR Agency
Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
SEO in 2025
AI is changing how your prospects find you. Discover how to future-proof your content and win at SEO with SEO and the Future of Content Discovery. This four-part series is hosted by community favorite Andy Crestodina. Available now to PRO members.
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PROFS PICK—SPONSORED
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Customer expectations—and behavior—are always changing
How is a marketer supposed to keep up? Especially when the traditional methods we use are less and less effective. How can we stay competitive? First-party behavioral data offers hope because it provides visibility into the entire customer journey—and enables personalized, privacy-first marketing. Curious? Download Behavioral Data Transforms Marketing Potential to learn how to use behavioral insights to improve segmentation and targeting; what the impact of real-time data is on performance marketing and customer engagement; and how to integrate AI, machine-learning, and behavioral signals into your marketing efforts.
Download the book now ➔
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Upcoming Events
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DEC
5
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60-minute webinar | sponsored by ON24
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DEC
13
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3 live sessions | sponsored by StackAdapt
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