MarketingProfs: In this issue: a can't-fail message strategy; what it takes to get hired; a detailed LinkedIn guide; storytelling for marketers

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, the customer-centric digital experience company.

Tuesday, December 03, 2019

	Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
	Binge on Learning at the Storytelling Summit for Marketers
	What Hiring Managers Value vs. What Job Applicants Think Matters [Study]
	A Detailed LinkedIn Guide for Small Businesses [Infographic]

The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

Creativity can be highly useful in marketing, but it won't get you far if your message strategy is off the mark—because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble.

2019 Gartner Magic Quadrant for Web Content Management

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See who is in, who is out, and what has changed in the world of web content management (WCM). Download a complimentary copy of latest Gartner Magic Quadrant, courtesy of Episerver, a content management system Leader for the fifth year in a row. Download now.

Binge on Learning at the Storytelling Summit for Marketers

MarketingProfs event

One thing is guaranteed to make your marketing stand out: storytelling. Take time this fall to binge-watch all 11 sessions of Storytelling Summit for Marketers, and set off toward a successful 2020. Save $100 with code BINGELEARN.

What Hiring Managers Value vs. What Job Applicants Think Matters [Study]

Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research. Check out the study findings in this infographic.

A Detailed LinkedIn Guide for Small Businesses [Infographic]

LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn.

Profs Picks

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Are you on the lookout for a better content management system (CMS)? If so, you could probably use objective third-party research to help you make the right choice. Luckily, analyst firm Gartner has published its latest "Magic Quadrant for Web Content Management" (WCM). It gives you overview of the WCM market, the strengths and cautions of each included vendor, and assessments of each vendor's ability to execute and completeness of vision. Download your complimentary copy now.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

DEC

[Webinar] How to Report on Marketing ROI With Confidence
sponsored by LeanData | 30 minutes

DEC

[Webinar] How to Prove the ROI of Live Events to Management
sponsored by Cvent | 60 minutes

DEC

[Webinar] Strategies for Successful Email Campaigns in 2020
sponsored by InfoUSA | 45 minutes

DEC

[Online Forum] Measurement & Analytics
sponsored by Vidyard | 3 live sessions

DEC

[Webinar] SEO for B2B Marketing: Keywords, Content, and Clicks
sponsored by SEMrush | 60 minutes

NOV

3–6
2020

[In-Person Event] MarketingProfs B2B Forum 2020
We're heading back to San Francisco! Earliest Bird pricing now available.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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