| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with AI-powered marketing that drives customer loyalty: |
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| Monday, December 03, 2018 |
Hello, discerning marketers.
Do you enjoy receiving this newsletter? Does it help you learn to do your job better? If your answer is "yes" to either question, why not forward it to a fellow marketer who could also benefit from the marketing know-how we share with you week after week? You can ask them to subscribe via this link: https://www.marketingprofs.com/login/join.
Why not share the gift of knowledge? 'Tis the season of giving, after all.
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| How to Heat Up Marketing Impact With Data-Driven Personas |
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| When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas. |
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| Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right |
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| With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics. |
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| Elevate Your Marketing Game With AI |
| sponsored |
| How can you get your brand noticed while connecting with your customers on a personal level? Explore "3 Ways Marketers Can Boost Their ROI Using AI" and learn how to make your marketing strategy AI-driven, increase brand loyalty, and drive engagement. Read the guide. |
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| Email Marketing Campaign Management: A NEW Learning Path |
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| Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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| The Email Innovations That Most Interest Consumers [Study] |
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| Consumers say the two email innovations they are most interested in are messages that include product ratings and tailored recommendations based on past purchases, according to recent research. Check out more findings! |
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| How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart] |
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| Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, how you can sound like you know even more. |
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| Profs Picks |
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| Want a deeper understanding of who your customers are and how to convert sales and increase profit? AI is making it much easier to deliver the personalized, consistent experiences that customers now expect from your brand. AI-powered Watson Marketing tools can help you see exactly what your customers are doing, visualize and optimize customer journeys, and create more-personalized campaigns. Read the guide and learn how to get real results. |
| Planning for Effective Demand Generation is a new MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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