MarketingProfs Today: Interviewing Influencers | Powering Personalization | Marketing Co-op and MDF

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In this issue

1.	How-To: Five Steps for Getting Interviews With Influencers
2.	PRO Seminar: The Blueprint for Email Marketing Success
3.	My View: Why You Need to Keep Powering the Personalization Cycle
4.	Survey Says: The State of Marketing Co-Op and MDF Programs in 2015

8 Ways to Build Your Brand with Social. Social media is one of the most powerful branding tools available. But in most cases, an organization's social brand isn't up to snuff. Take advantage of the tremendous opportunity social has to offer.
Use these helpful tips to get started!

How-To

Five Steps for Getting Interviews With Influencers

By Cheryl Woodhouse

Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media? Read More

FOR PRO Members

PRO Seminar: The Blueprint for Email Marketing Success

You'll learn what components make for a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll walk away with a blueprint that enables you to successfully map and improve your messaging. Read More

Forrester Report: Master the Next Wave of Social. Social media offers both huge opportunities and daunting challenges. Marketers race to keep up but all too often without a clear roadmap in mind. It's time to get strategic about social.
Download this Forrester report to learn best practices.

Survey Says

The State of Marketing Co-Op and MDF Programs in 2015

By Ayaz Nanji

Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs? Read More

My View

Why You Need to Keep Powering the Personalization Cycle

By Matt Diehl

Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion. Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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