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In This Issue
+ How-To: From Smartphones to Smart Everything: The 'Smart' Revolution
+ Survey: State of Digital Marketing Talent: Skills Lacking, Specialists Needed
+ PRO Take 10: How to Craft a Compelling Value Proposition
+ Infographic: What Marketers Do: Tactics, Tools, Challenges, Campaigns
+ My View: Why B2B Marketers Should Use the Top Social Platforms
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Advertisement  FREE: The Social Media Manager's Guide to the Holidays. While you're chugging eggnog this holiday season, you don't want your social media channels running loose—or worse, getting stale (like last year's gingerbread cookies). Download the FREE guide now.
How-To From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)
By Christina "CK" Kerley
We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands but also transform the core brands themselves. Read More
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PRO Take 10: What's in It for Them? Crafting a Compelling Value Proposition
In just 10 minutes you'll learn how to identify your ideal customer and what your unique value proposition should be in order to achieve product-market fit. You'll also pick up actionable tactics and tools that help you articulate your positioning via direct interaction with your target audience. Read More
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Advertisement  FREE: The Social Media Manager's Guide to the Holidays. While you're chugging eggnog this holiday season, you don't want your social media channels running loose—or worse, getting stale (like last year's gingerbread cookies). Download the FREE guide now.
Survey Says
State of Digital Marketing Talent: Skills Lacking, Specialists Needed
By Ayaz Nanji
Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent report. Read More
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Quick Take
What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]
By Verónica Maria Jarski
In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's what they answered. Read More
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My View Why B2B Marketers Should Use the Top Social Media Platforms
By Megan DeGruttola
Here's a look at how using Twitter, Facebook, Google+, and LinkedIn can help B2B marketers. Read More
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Dec 5
 PRO Seminar—How to Make Your Content the Belle of the Marketing Ball
Dec 5
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Dec 10
 FREE Seminar—Marketing Automation Goes Agile
Dec 12
 PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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