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| By Michelle Eichhorn |
| Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising: You want customers to seek you out when ready to make purchases.
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| Ann Handley will explain what brands like yours need to do to embrace content marketing and create content worth sharing. She'll share findings from the MarketingProfs and CMI content marketing study, and offer a look into what the most inspired brands are doing to create epic content.
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Why Email Marketing Still Matters [Infographic]
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| Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.
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| By Ric Dragon |
| Some people collect retweets and blog comments like other people collect ceramic unicorns. What's behind that need for collecting? And how does that desire fuel social media?
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Dec 4
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FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
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Dec 6
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PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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Dec 11
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FREE Seminar—Automating Customer Lifecycle Management |
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Dec 13
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PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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