MarketingProfs Today

Thursday, December 23, 2021

📋 Table of Contents

1. Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

2. How to Get Record Results From a Video-Led ABM Program sponsored article

3. Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

4. Strategically Maximize Your Event Channel sponsored

5. 10 Essential Skills for Salespeople

6. Plan for Growth MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices
article
Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices
Price increases don't have to mean your customers' running away from you. Differentiation and open communication can help. Here are some strategic basics of raising prices. »
How to Get Record Results From a Video-Led ABM Program
sponsored article
How to Get Record Results From a Video-Led ABM Program
Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program. »
Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)
article
Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)
In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two. »
sponsored
Strategically Maximize Your Event Channel
You shouldn't be planning events one at a time, independently from your organization’s overall marketing strategy. The future of event marketing is a multilayered, programmatic approach. We call it the New Event Marketing Opportunity. Download the e-book to find out more. »
10 Essential Skills for Salespeople
infographic
10 Essential Skills for Salespeople
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales. Check out the infographic. »
Plan for Growth
MarketingProfs PRO webinar
So you've launched your campaign. Woo hoo! In the final session of our Digital Brand Activation Working Webinar series, discover what metrics matter and why. Join branding expert Nick Westergaard for this PRO-exclusive webinar. One part workbook, one part webinar, 100% action-oriented.
Prove your ROI
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
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[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
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11
[Friday Forum] Future Trends
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