MarketingProfs Today: 4 Campaign Performance Pillars | Broken Social Metrics, Instagram's Milestone

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In this issue

1.	How-To: The Four Pillars of Performance for Digital Marketing Campaigns
2.	PRO Interactive Toolkit: Social Media Planner
3.	#SocialSkim: Messenger's Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories
4.	Survey Says: SMB Owners' Top Priorities for 2017

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How-To

The Four Pillars of Performance for Digital Marketing Campaigns

By Tom Burg

Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success. Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

Don't miss out on Scott Stratten, Jay Baer, and David Nihill. Go PRO and you'll gain access to can't-miss January seminars, plus much more! Upgrade today.

Survey Says

Marketers' Top Investment Priorities for 2017

By Ayaz Nanji

Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot. Read More

AT-A-GLANCE

#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

By Christian Neri

Facebook turns Messenger into Snapchat, takes on Skype, deals with its failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... Read More

event calendar

Jan 5	PRO Seminar—Age of Disruption *with Scott Stratten*
Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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