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In This Issue
+ How-To: Twitter vs. Facebook: Which Offers the Best Social Ad Platform?
+ Survey Says: How Google's Ad Rank Changes Have Affected Ad Performance
+ PRO Favorite: David Meerman Scott's NEW New Rules of Marketing & PR
+ Infographic: Marketing Trends, Stats, and Events That Made the News in 2013
+ My View: Best of 2013: Blog Posts That Made Us Laugh, Think, Market Better
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Advertisement  Looking for a way to bring your marketing team up-to-speed quickly and easily? Get the training you need on Marketing Writing, Social Media, Content, Search, Email, B2B, and more! Check out MarketingProfs University group offerings: perfect for teams from 2 to 2,000.
How-To Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?
By Larry Kim
In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories. Read More
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PRO PRO Favorite Seminar: David Meerman Scott's NEW New Rules of Marketing & PR
David will share what's new with marketing & PR. He'll discuss the importance of real-time marketing and newsjacking—a concept he popularized and devoted a new chapter to in the 4th edition of his internationally best-selling book, The New Rules of Marketing & PR. Read More
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Advertisement  Whether you’re speaking publicly, pitching a media plan, giving a sales presentation, or meeting with the C-Suite, Present & Persuade will provide insight into the art and science of persuasion. Kickoff class is February 13, enroll today and save $200 with code PERSUADE!
Survey Says
How Google's Ad Rank Changes Have Affected Ad Performance
By Ayaz Nanji
Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis. Read More
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Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]
By Verónica Maria Jarski
Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014. Read More
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My View The Best of 2013: Blog Posts That Made Us Laugh, Think, and Market Better
By Verónica Maria Jarski
We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014. Enjoy! Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 14
 FREE Seminar—Cross-Channel Marketing Trends and Strategies for 2014
Jan 22
 FREE Seminar—How to Impress Your Boss, Get ahead, and Tighten Your Bottom (Line) in 2014
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content marketing Sign up for free!
 
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