Friday, December 22, 2023
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| article from the archives |
| Branding Basics: A Tutorial |
| Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look more in-depth at other important aspects of branding. » |
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Still Stuck on Strategy?
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MarketingProfs Master Class for PRO Members
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| If you're still stuck on next year's strategy—or maybe haven't found the inspiration to start planning it—then spend a little time with MarketingProfs' Founder and CEO. His Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage, will point you in the right direction. On demand now and included with PRO membership. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024!
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A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| Square 9's New Guide Offers a Road Map to Successful Content Management MarTech Series |
| Redactable Raises $5.5M in Seed Funding Demand Gen Report |
| TechTarget Named a G2 Leader in Buyer Intent Data, Marketing Intelligence, and Sales Intelligence Yahoo Finance |
| Evita Joins Forces With Layer2 Financial to Revolutionize B2B Cross-Border Payments Fintech Finance |
| Sprout Social promotes Alan Boyce to Chief Technology Officer Martech Cube |
| Rebrandly Names Buffer CPO and Former Bitly Executive Maria Thomas to Board of Directors MarTech Series |
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