MarketingProfs Today

Wednesday, December 22, 2021

📋 Table of Contents

1. Top 3 B2B Marketing Predictions for 2022

2. Strategically Maximize Your Event Channel With Cvent's E-Book sponsored

3. Navigating Brand Response Advertising in 2022

4. Instagram Stories: 2021 Benchmarks and Trends

5. Connect Your Digital Dots MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 3 B2B Marketing Predictions for 2022
article
Top 3 B2B Marketing Predictions for 2022
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay. »
sponsored
Strategically Maximize Your Event Channel With Cvent's E-Book
Where does daydreaming about possibilities end and actionable strategy begin? It starts by thinking beyond planning events one at a time, independent from your organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it the New Event Marketing Opportunity. Download the e-book now. »
Navigating Brand Response Advertising in 2022
article
Navigating Brand Response Advertising in 2022
Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how. »
Instagram Stories: 2021 Benchmarks and Trends
research
Instagram Stories: 2021 Benchmarks and Trends
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research. Check out the study findings. »
Connect Your Digital Dots
MarketingProfs PRO webinar
Get ready to launch! In Session 3 (of 4) of our Digital Brand Activation Working Webinar Series, branding expert Nick Westergaard will show you how to implement your strategy. You'll also find new ways to integrate and promote your content. One part workbook, one part webinar, 100% action-oriented. Take your next campaign to the moon.
Ready to launch
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Optimizely Launches Integrated B2B Commerce and Content Cloud Solution MarTech Series
Turing Achieves Unicorn Status Following Series D Bringing Total Raised to Over $140M PR Newswire
ZENVIA Announces Agreement to Acquire Movidesk Yahoo Finance
Cantaloupe Appoints Jeff Dumbrell as Chief Revenue Officer Business Wire
TheHouseMonk Secures $5M in Financing From Aurum PropTech Business Wire
Tackle.io Secures $100M Series C Funding to Take Digital Software Sales Mainstream PR Newswire
Upcoming Events
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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