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MarketingProfs
Dec 22, 2017 Vol. 16, No. 246
In this issue
1. How-To: Get Your Email Marketing Program Basics Up and Running in 6 Easy Steps
2.  PRO  MarketingProfs Quick Study Course: Pricing
3. Survey Says: 2018 Digital Marketing Plans: Budget and Tactic Trends
4. Infographic: 101 Fascinating Facts About Domain Names
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How-To
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How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps
By Scott Heimes
Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Quick Study Course: Pricing
In this 105-minute course, you'll learn how and when to use couponing, premium pricing, and alternative pricing models; you'll also understand how to leverage concepts from the field of behavioral economics to get the most revenue out of your products and services. Read More
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Advertisement  SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.
 
Survey Says
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2018 Digital Marketing Plans: Budget and Tactic Trends
By Ayaz Nanji
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. Read More
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AT-A-GLANCE
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101 Fascinating Facts About Domain Names [Infographic]
By Laura Forer
Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO. Read More

event calendar

Jan 12
Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Jan 18
Online Seminar— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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