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MarketingProfs
Dec 22, 2016 Vol. 15, No. 247
In this issue
1. How-To: Real-Time Marketing: Five Tips for Surviving in Our Brave New World
2.  PRO  NEW Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
3. At-a-Glance: The Yelp Effect: How to Deal With Negative Reviews
4. Survey Says: SMB Owners' Top Priorities for 2017
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How-To
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Real-Time Marketing: Five Tips for Surviving in Our Brave New World
By Sarah Clark
Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out. Read More
FOR  PRO  Members
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NEW Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More
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Advertisement  Don't miss out on Scott Stratten, Jay Baer, and David Nihill. Go PRO and you'll gain access to can't-miss January seminars, plus much more! Upgrade today.
 
Survey Says
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SMB Owners' Top Priorities for 2017
By Ayaz Nanji
Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp. Read More
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AT-A-GLANCE
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The Yelp Effect: How to Deal With Negative Reviews
By Lee Evans
All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews? Read More

event calendar

Jan 5
PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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