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In This Issue
+ How-To: Four Ways to Make Local Deals Work
+ PRO-Favorite Seminar: What Marketers Should Know About Google
+ Survey Says: How Americans Use Social Media, and Why They 'Friend'
+ Quick Take: How to Avoid Four Deadly Email Program Sins
+ My View: Why Instagram Matters to Marketers
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Advertisement  New eBook: How to Use Google+ For Business
Have you built your Google+ business page yet? With more than 40 million users and growing fast, find out how to set up your page, learn best practices, take advantage of Circles and segmentation, and increase your following. Download this free eBook now.
How-To Four Ways to Make Local Deals Work
By Amy Fowler
Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results. Read More
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PRO PRO-Favorite Seminar: What Marketers Should Know About Google
Google's own Maile Ohye reviews successful approaches—and the pitfalls to avoid—when building a site to make it truly helpful for searchers. In this kickoff to MarketingProfs University: Search Marketing School, you'll learn the latest on Google Search and the evolving search landscape. Read More
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Advertisement  Generate More Leads Using LinkedIn
Find out how to use LinkedIn to connect with and research prospects, announce new products, build your company's awareness and more. Learn 6 proven ways to generate leads in HubSpot's new guide “How to Use LinkedIn for Business.” Download your free eBook now.
Survey Says
How Americans Use Social Media, and Why They 'Friend'
Americans use social media—forums, blogs, and social networks—to conduct a variety of activities, from professional networking and consumer products research to entertainment and dating. Read More
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Quick Take
How to Avoid Four Deadly Email Program Sins
Many things can go wrong with email marketing, but marketers shouldn't focus so intently on the small details that they lose sight of their primary objective—to engage customers. Here are four email marketing sins that hinder customer engagement. Read More
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My View Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto
By Ann Handley
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. But at the same time, it adds another layer of elegance and artfulness, and that's what makes its stories so appealing, and (for me) why it breaks new ground. Read More
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@kanter Blogged: Getting Insight From Facebook Insight Requires Sense Making Skills https:////bit.ly/u3lgP7
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Forum Today's Question
By dori 12/21/2011 at 8:38 AM
Our auto repair shop is the first in our area to "go green." We will be having a grand re-opening event in February. Any ideas for the event? Go To Question
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Jan 10
 FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
 PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 26
 PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 10
 Digital Marketing World—Smarter Marketer register for our FREE online conference
Mar 9
 Digital Marketing World—Content Marketing register for our FREE online conference
Mar 29-30
 SocialTech 2012—Seattle, WA less than 90 seats left, register today to secure yours!
 
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