📋 Table of Contents

Thursday, December 21, 2023

📋 Table of Contents

1. How to Recruit Top-Notch Tech Pros for Qualitative Research

2. Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts

3. Better Together: Content Syndication + ABM Advertising sponsored webinar

4. Subdomain vs. Subdirectory: Which Is Better for Your Website?

5. It's the Winter Solstice. Why Can't I Find Your Website? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Recruit Top-Notch Tech Pros for Qualitative Research

Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics. »

podcast

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more. Read more and listen in. »

sponsored webinar

Better Together: Content Syndication + ABM Advertising

Content syndication and account-based paid advertising are two of the most effective B2B marketing strategies. But together, they can be so much more! Join us to discover how to combine the two to create a single, hyper-targeted way to generate and nurture engaged leads. »

infographic

Subdomain vs. Subdirectory: Which Is Better for Your Website?

This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO. Check out the infographic. »

It's the Winter Solstice. Why Can't I Find Your Website?

MarketingProfs Master Class for PRO members

Today is the Winter Solstice in the northern hemisphere—the shortest day of the year. But your website doesn't have to be lost in the dark. Get found with Andy Crestodina's Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. Andy reveals his SEO agency's tricks and tactics to raise your position on SERP and have your website light up like the midnight sun. PRO members, this Master Class is on demand now!

Get your web page shining

Afoot in the Neighborhood

MarketingProfs community goings-on

Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024!

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4 »

Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show »

Audience Engagement: What the Performing Arts Can Teach Marketers »

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] »

How to Get Started With Organic Website Marketing [Infographic] »

The Top Priority of B2B Go-to-Market Leaders in 2024 »

News You Can Use

Updates from around the industry

GNW Consulting Offers Inaugural Deep Dive Into Marketing Operations' Impact on Revenue PR Newswire

REM Web Solutions Announces Acquisition of Digital Marketing Agency TrafficSoda CMSWire

Enji Announces Launch of Social Media Scheduler and Marketing Campaign Templates MarTech Series

TAPNET Launches New Affordable WordPress SEO Service EIN News

Centi Closes Seed Financing Round Advancing Blockchain-Based Micropayments and Financial Inclusion PR Newswire

Upcoming Events

JAN

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

JAN

Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.