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MarketingProfs
Dec 21, 2016 Vol. 15, No. 246
In this issue
1. How-To: How to Prevent Churn and Retain Customers of Online Services
2. Podcast: 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
3.  PRO  How-To Guide: Engage Customers and Generate Leads With Interactive Content
4. Survey Says: America's Relationship With Work Email [Infographic]
5. Infographic: 2017's Top 10 Digital Branding and Marketing Trends
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How-To
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How to Prevent Churn and Retain Customers of Online Services
By Chris Cheney
Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention. Read More
FOR  PRO  Members
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How-To Guide: Engage Customers and Generate Leads With Interactive Content
This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More
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Advertisement  Don't miss out on Scott Stratten, Jay Baer, and David Nihill. Go PRO and you'll gain access to can't-miss January seminars, plus much more! Upgrade today.
 
Survey Says
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America's Relationship With Work Email [Infographic]
By Ayaz Nanji
Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail. Read More
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AT-A-GLANCE
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2017's Top 10 Digital Branding and Marketing Trends
By Vahe Habeshian
Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017. Read More

event calendar

Jan 5
PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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