Today's dose of marketing know-how.
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Together with expert SEO services agency
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Today's dose of marketing know-how | Friday, December 20, 2024
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👋 Hello, Marketer!
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I started writing these blurbs six months ago. The idea was born from my desire to connect with you just a little bit more. The response has been so heartwarming—thank you for reading, and especially taking time to write to me about something that resonated with you. The newsletter is headed on winter break, back January 7. See you back here next year!
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βBri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth.
Read more ➔
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COMMUNITY | JOKE
Why did the vegan become an SEO marketer?
Because he likes organic growth!
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SPONSORED
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AI-Powered Content Creation to Help Writers and Content Teams Accelerate Production
Content creation is one of the biggest challenges for businesses—and not keeping up with demand can lead to lost visibility and revenue. Bruce Clay's AI content tool can help boost production without sacrificing quality.
Find out how ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 20, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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MARKETINGPROFS EVENT
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Email Marketing Friday Forum
What's working in email today? And what will work in 2025? Three email marketing experts will reveal how you can use email to reach your audience and build meaningful connections. This free Friday Forum has what you need to succeed.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Personalizing Your B2B Marketing to Supercharge Lead Gen
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.
Tune in ➔
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MARKETINGPROFS IN-PERSON EVENT
5-Step System Pinpoints Audience Motivation
What motivates your audience? Find out by A/B-testing your social media content! Anne Popolizio reveals how in People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience, part of this year's Marketing Writing Bootcamp. Included with PRO membership.
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PROFS PICK—SPONSORED
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Everywhere marketers turn today, we run into generative AI.
Should we or shouldn't we use it to create content? Which AI should we use? How should we use it? It can be overwhelming... So if you're looking for some help with content creation, check out PreWriter. An advanced AI-powered content creation suite, it helps you generate high-quality content in minutes. It does the heavy lifting in the research and initial draft stages, streamlining and accelerating your productivity. You can triple content output while cutting production time in half! Simply input a URL, topic, article, blog, or any other piece of content into one of PreWriter's tools, and you'll get back comprehensive outputs, including keywords, meta descriptions, related questions, outlines, full pages of SEO-optimized content, and much more! Just add finishing touches to make it all yours. Sign up now to try PreWriter for free and see how it can improve your content development process.
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Upcoming Events
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JAN
9
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60-minute webinar | sponsored by Goldcast
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JAN
10
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3 live sessions | sponsored by Validity
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