MarketingProfs Today

Wednesday, December 20, 2023

📋 Table of Contents

1. Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

2. Generative AI-Powered Conversations and the Conversation Automation Index

3. Better Together: Content Syndication + ABM Advertising sponsored webinar

4. Marketers' Business and Budget Expectations for 2024

5. "I Want a Yo-Yo, a Bike, and More SQLs." MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You
article
Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You
Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out. »
Generative AI-Powered Conversations and the Conversation Automation Index
video
Generative AI-Powered Conversations and the Conversation Automation Index
In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out. Tune in! »
Better Together: Content Syndication + ABM Advertising
sponsored webinar
Better Together: Content Syndication + ABM Advertising
Content syndication and account-based paid advertising are two of the most effective B2B marketing strategies. But together, they can be so much more! Join us to discover how to combine the two to create a single, hyper-targeted way to generate and nurture engaged leads. »
Marketers' Business and Budget Expectations for 2024
research
Marketers' Business and Budget Expectations for 2024
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey. Check out the study findings. »
"I Want a Yo-Yo, a Bike, and More SQLs."
MarketingProfs Working Webinar for PRO Members
Sales team putting SQLs on their letters to Santa? Time to deliver! Pam Didner shows you how in our Working Webinar Series, Sales Enablement: Aligning Marketing and Sales. During four one-hour recordings—perfect for your lunch breaks—Pam reveals how she writes Sales-supporting content, how to build a three-part Sales enablement plan, and more! Free for the PRO community.
Deliver more SQLs in 2024
Afoot in the Neighborhood
MarketingProfs community goings-on
Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024!
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
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How to Get Started With Organic Website Marketing [Infographic] »
The Top Priority of B2B Go-to-Market Leaders in 2024 »
The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show »
Four Steps to Get Your Team Writing in Your Brand's Voice »
How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices »
News You Can Use
Updates from around the industry
Incenter Marketing Launches New Sales Engagement Practice, Empowering Sales Teams With Digital Solutions and Event Management Services to Drive More Meaningful Connections With Clients PR Newswire
Qualtrics Insights Help Dow Unlock $300M in Value Through Digital and CX Transformation PR Newswire
AppOmni Unveils First AI SaaS Security Posture Management Assistant, AskOmni Business Wire
PowerDMARC Launches New Reputation Monitoring Feature MarTech Series
Mitiga Unveils Investigation Workbench, Empowers Organizations to Quickly Determine Severity of Cloud and SaaS Cybersecurity Incidents PR Newswire
BidsCube Teams Up With Pixalate to Combat Ad Fraud MarTech
Upcoming Events
JAN
10
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
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