| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, December 20, 2018 |
Hello, friends!
A little fun. A little inspiration. And, as always, a lot of heart. That's what this issue—our last of 2018—is full of. And it's what I hope your year has been full of, too.
We're closing 2018 with my own brand-storytelling framework, inspired by a very shiny nose (like a lightbulb!): Introducing "The Rudolph the Red-Nosed Reindeer Guide to Storytelling"!
It'll help you articulate your product-centered story in a way that's relevant for the people you care most about as a marketer: customers. I'm excited about this... If you like it, too, hit reply here and let me know!
Also in this issue is a special edition of our Marketing Smarts podcast, in which Podcast Host Extraordinaire Kerry Gorgone asks 21 industry thought-leaders: No, really: What matters most in 2019?
And that's just the first two links. :) There's lots, lots more good stuff below...
Since this is our last newsletter of the year, we've stuffed it full of enough to last you through a long winter's fortnight: The MarketingProfs Today Newsletter Woodshop won't reopen until January 3.
Whatever you celebrate this time of year, I hope you find some respite from the usual day-to-day to think thoughtfully about your 2019 plans.
See you next year!
Ann
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| A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer |
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| The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. For marketers, it's also a handy framework for telling our own brand stories. |
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| 2018 Yearend Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO] |
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| Worth a look and listen: 21 industry stars, 21 pieces of valuable advice to help you up your marketing game in the year ahead. Don't miss this special yearend video episode of Marketing Smarts! |
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| Six Lead Generation Tactics to Use in Your Social Media Strategy |
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| Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics. |
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| Kicking Off Your Email Marketing Campaign: A NEW Course |
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| Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success. Start learning! |
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| How Quickly Should Brands Respond to Consumers on Social Media? [Study] |
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| Most US adults say brands should respond to consumers' comments on social media within a day. Check out the details, including which demographics expect much quicker responses. |
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| 2018 Holiday Sales Kickoff: Record-Breaking E-Commerce Results? [Infographic] |
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| If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition. |
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Thank you for being here. Thank you for reading. You are why we do what we do.
Love,
—Ann Handley, Chief Content Officer
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