MarketingProfs Today: Customer Experience Programs | 2018 and Marketers | Trends We're Not Ready For

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In this issue

1.	How-To: How to Create a Customer Experience Program and Winning Marketing Team
2.	Podcast: 2017 Yearend Episode: What's Got Marketers Excited for 2018
3.	PRO How-To Guide: The Serious Marketer's Guide to Creating a Website That Works
4.	Survey Says: The 2018 Trends Marketing Executives Feel Least Prepared For
5.	Infographic: How to Maximize the Benefits of Live Marketing Events

Use SEMrush Social Media Poster to publish and schedule posts across major social networks. Track your content's performance in terms of audience activity, engagement rate, likes, shares and views.

How-To

How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

By Lars Birkholm Petersen

Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team. Read More

Podcast

2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]

By Mack Collier, Kerry O'Shea Gorgone

17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts. Read More

FOR PRO Members

How-To Guide: The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Read More

SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.

Survey Says

The 2018 Trends Marketing Executives Feel Least Prepared For

By Ayaz Nanji

Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends that they feel most unprepared for, according to recent research from Conductor. Read More

AT-A-GLANCE

How to Maximize the Benefits of Live Marketing Events [Infographic]

By Laura Forer

Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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