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In This Issue
+ How-To: Add Social Selling to Your Marketing Mix
+ #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content, More
+ PRO: [Online Toolkit] Create High-Performance Landing Pages
+ Survey Says: How Consumers Use Online Shopping Carts
+ My View: What Marketers Can Learn From Three Mobile Apps
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Advertisement  6 tips to optimize your transactional emails
By optimizing the features of transactional emails, brands can generate incremental revenue and increased customer loyalty. Learn how
How-To How to Add Social Selling to Your Marketing Mix
By Ran Gishri
With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long "To Do" list, and without adding staff. Read More
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PRO [Online Toolkit] Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  New transactional email report
Transactional emails showed 23-percent higher click rates when they personally addressed a customer in the body of the email. Download the report
Survey Says
How Consumers Use Online Shopping Carts
By Ayaz Nanji
Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, More
By Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way to 2014! Read More
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My View What Marketers Can Learn From Three Mobile Apps
By Courtney Bosch
These mobile apps know how to serve the needs of customers who are mobile-shopping. Read More
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Jan 9
PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 23
PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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