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| By Steve Benidt |
| Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
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| In just 10 minutes, learn how to create a basic lead generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most important, how to measure the results.
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By Nichole Kelly
Measuring social media isn't all that different from measuring other marketing activities, yet many are still looking for a silver bullet metric to finally prove that social media is working. But things don't have to be so complicated.
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