MarketingProfs Today: Paid vs. Organic Traffic | Customize Facebook Page Layout | Get Found Online

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In this issue

1.	How-To: Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?
2.	#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Follow This One New Trend and You Will Be Found Online
5.	Survey Says: The Marketing Mix of Small Business Owners [Infographic]

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How-To

Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

By Samantha Smith

In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Marketing Mix of Small Business Owners [Infographic]

By Ayaz Nanji

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. Read More

Quick Take

#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

By Christian Neri

Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. Read More

My View

Follow This One New Trend and You Will Be Found Online

By Maris Callahan

If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. Read More

event calendar

Dec 6	FREE Seminar—Agile Marketing 101
Dec 8	PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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