MarketingProfs Today: Holiday Customer Relationships | Reputation on the line | Tablet Ownership

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In this issue

1.	How-To: How to Build Relationships With Customers You See Only Once a Year
2.	Podcast: When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin
3.	PRO How-To Guide: 62 Best Practices of Top Business Bloggers
4.	Survey Says: Tablet Ownership by Age, Gender, and Income
5.	My View: Five Ways Successful Brands Unsell to—and Instead Woo—Customers

8 Ways to Build Your Brand with Social. Social media is one of the most powerful branding tools available. But in most cases, an organization's social brand isn't up to snuff. Take advantage of the tremendous opportunity social has to offer.
Use these helpful tips to get started!

How-To

How to Build Relationships With Customers You See Only Once a Year

By Geoff Smith

Holiday sales tend to be viewed as mere transactions with consumers who buy gifts once a year rather than as interactions with potentially long-term, loyal customers. That's a lost opportunity. Read More

Podcast

When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Digital marketing strategist and bestsaelling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation. Read More

FOR PRO Members

How-To Guide: 62 Best Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

Forrester Report: Master the Next Wave of Social. Social media offers both huge opportunities and daunting challenges. Marketers race to keep up but all too often without a clear roadmap in mind. It's time to get strategic about social.
Download this Forrester report to learn best practices.

Survey Says

Tablet Ownership by Age, Gender, and Income

By Ayaz Nanji

Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been online using their device in the past month. Read More

My View

Five Ways Successful Brands Unsell to and Instead Woo Customers

By Wolfgang Schaefer, JP Kuehlwein

Have a brand and want to charge a premium? Then you better stop selling to your customers and start wooing them instead. Here's a look at five ways brands do that. Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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