Today's dose of marketing know-how.
Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ
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Together with expert SEO services agency
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Today's dose of marketing know-how | Thursday, December 19, 2024
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π Hello, Marketer!
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We're almost to the winter solstice in the Northern Hemisphere. Saturday will be the shortest day of the year, also referred to as midwinter or the longest night. Quite poetic in a way, don't you think? It's a great time to light candles, make a hearty meal, crawl under some blankets, and cozy into the long night.
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βBri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AI's Impact on Product-Content Orchestration in B2B Marketing
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Read more β
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COMMUNITY | TESTIMONIAL
"I'm leaving with new ideas and insights I didn't know I was missing."
βB2B Forum 2024 attendee
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SPONSORED
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AI-Powered Content Creation to Help Writers and Content Teams Accelerate Production
Content creation is one of the biggest challenges for businessesβand not keeping up with demand can lead to lost visibility and revenue. Bruce Clay's AI content tool can help boost production without sacrificing quality.
Find out how β
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INFOGRAPHIC
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Most Effective LinkedIn B2B Creative Trends of 2024
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.
See the infographic β
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SPONSORED GUIDE
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Unlock Customer Data: 5 Use Cases
Salesforce's Data Cloud is making business data accessible and actionable for every frontline team. In this guide, learn five ways you can use Data Cloud to engage customers across the entire lifecycle, including more targeted advertising to lower acquisition costs and hyperpersonalized journeys to boost conversions.
Empower Sales to close deals faster β
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PODCAST FROM THE ARCHIVES
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The Mechanics of Running a Content-First B2B Marketing Department
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
Read more and listen in β
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FOR MARKETINGPROFS PRO MEMBERS
Get More From GA4
One superpower of Google Analytics 4 is its ability to generate custom reports. So put it to work giving you audience insights for 2025. Discover how in Session 3 of The Modern Marketer's Guide to Google Analytics, available now to PRO members.
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PROFS PICKβSPONSORED
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Everywhere marketers turn today, we run into generative AI.
Should we or shouldn't we use it to create content? Which AI should we use? How should we use it? It can be overwhelming... So if you're looking for some help with content creation, check out PreWriter. An advanced AI-powered content creation suite, it helps you generate high-quality content in minutes. It does the heavy lifting in the research and initial draft stages, streamlining and accelerating your productivity. You can triple content output while cutting production time in half! Simply input a URL, topic, article, blog, or any other piece of content into one of PreWriter's tools, and you'll get back comprehensive outputs, including keywords, meta descriptions, related questions, outlines, full pages of SEO-optimized content, and much more! Just add finishing touches to make it all yours. Sign up now to try PreWriter for free and see how it can improve your content development process.
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Upcoming Events
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JAN
9
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60-minute webinar | sponsored by Goldcast
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JAN
10
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3 live sessions | sponsored by Validity
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